Public Relations 101 | Learn PR, Communication & Media Skills| Social House Learning

WORKSHOP RECAP

PR & Marketing Masterclass

Build Visibilty. Create Impact. Drive Growth

A practical training Session focused on PR, outreach, communication, negotiation, and marketing strategies designed to help student build strong networks, communities and impactful campaigns.

Watch highlights

16th & 18th May 2026

Google Meet

2 Hours

Speaker 1

Bhumika Ahuja

Chief Digital Officer, SHL

Speaker 2

Lavish Madan

PR Head, SHL

ABOUT THE WOKSHOP

A Masterclass For Modern Communication & Growth

This training session helped participants understand how PR and Marketing work together to build visibility, trust, engagement, and long-term impact.Through practical frameworks, outreach strategies, negotiation techniques, and real-world examples, attendees explored how communication and relationship-building can transform ideas into movements and audiences into communities.

Strategic Outreach

Learning effective communication and collaboration techniques.

Marketing Psychology

Understanding audience behavior and engagement strategies.

Negotiation Skills

Building confidence in pitching and partnerships.

Growth Frameworks

Exploring funnels, conversions, and visibility systems.

KEY TAKEAWAYS

PR vs Marketing

Understanding the difference between trust-building and audience conversion.

Growth & Visibility

Learning how outreach, consistency, and relationships create opportunities.

Outreach & Negotiation

Mastering pitching, collaborations, sponsorships, and communication strategies.

Content Creation Strategy

Exploring funnels, audience journey mapping, and effective reachout systems.

MEET THE SPEAKERS

Bhumika Ahuja

Chief Digital Officer, SHL

A digital strategy and communication professional focused on helping students understand modern outreach, visibility, and audience engagement techniques.

During the session, Bhumika guided participants through PR fundamentals, marketing psychology, collaboration strategies, audience growth frameworks, and communication techniques designed to create long-term impact.

MEET THE SPEAKERS

Lavish Madan

PR Head, SHL

A communications and outreach specialist passionate about building meaningful connections, strong communities, and impactful campaigns.

Lavish conducted interactive discussions around negotiation, partnerships, sponsorship outreach, confidence in communication, and practical PR strategies that help transform ideas into movements.